What's new?

Many magazine publishers we speak to are resigned to the fact that advertisers are very reluctant to 'buy into' advertising in digital publications.

If you read digital publications (whether that be online or on a mobile device), think back to the last advert you saw. I would hazard a guess that it was static, unexciting and failed to engage your interest.

Topics: News, technology, ad spend, advert, advertising, app, Blog, car, creative, digital advert, digital advertising, digital publishing, interactive, ipad, magazine, mobile ad, publishing

Businesses across all sectors are beginning to see how successful digital publishing can be when used effectively.

We've seen a rapid increase in the number of companies who aren't traditionally affiliated with publishing seeking to integrate digital publishing into their marketing and engagement strategies. Here, we explore how others have used digital magazines and apps to reach out to clients, and what options are available to small and large businesses alike.

Topics: marketing, modern, online, strategy, technology, app, Blog, business, Comment, content, digital, digital media, digital publishing, editing, future, interactive, ipad, magazine, media, publications, publishing

We often get asked the question "Why should we make our magazine digital?" by membership organisations.

That is just what we aimed to address in our talk at the Memberwise conference yesterday, entitled 'Reinventing your membership magazine for the digital age'.

Topics: 2014, memberwise, online, pdf, technology, android, app, apple, Blog, content, creative, design, digital, digital age, digital publishing, Event, events, interactive, ios, ipad, journal, magazine, media, Membership, page lizard, publications, publishing

Crowdsourcing seems to be the latest publishing trend, with two of the biggest giants, Amazon and Penguin launching new schemes to get readers more involved.

The two companies have within days of each other announced new projects that play on the idea of reader interaction in very different ways.

Topics: kindle, News, stephen fry, amazon, autobiography, Blog, book, crowdsourcing, digital publishing, ebook, indie, penguin, publishing, the fry chronicles app

As the UK's most widely circulating wine publication, it was only a matter of time before Tesco Wine Magazine harnessed the power of digital publishing to reach more potential wine-lovers.

The wine magazine now joins Technology and Entertainment and the Food and Family Living digital versions of the supermarket's popular editions.

Topics: 2014, modern, online, technology, Tesco, user interface, wine, android, app, apple, Blog, creative, design, digital, digital media, digital publishing, editing, Innovation, interactive, ipad, issues, magazine, media, phone, publications, publishing, Review