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Even professionals read on mobile: two case studies

Last week I gave a talk to the Professional Publishers Association (PPA) conference in London about how to create and edit digital magazines for mobile readers.

Topics: mobile, online, technology, android, app, audience, b2b, Blog, business, case study, Comment, content, digital publishing, interactive, magazine, phone, professional, publications, publishing, statistics

Many of the brightest and best publishers have beautiful digital editions of their magazines, but with one fatal flaw: they are exclusive to iPads.

We see this mistake being made time and time again, both with long-established editions, and fresher publications. Excuses from editorial teams are wide-ranging, but all follow a similar theme: that cross-platform publishing is too difficult and simply isn't in demand.

Topics: technology, windows, android, app, apple, Blog, Comment, compatible, content, digital, digital publishing, future, futureproof, ios, magazine, page lizard, phone, publications, publishing

The New British is a hard-hitting documentary magazine which 'celebrates culture in all of its modern aspects'. Here, we take a look at how Issue Zero has fared in its first steps into the digital world.

Initially released as a limited edition print magazine over two years ago, it has since gathered a devoted following to its digital-only native app edition, and is soon to release a second issue titled Legacy.

Topics: 2014, technology, app, apple, Blog, creative, culture, design, digital, digital media, digital publishing, editing, gritty, interactive, ios, ipad, issues, magazine, publications, review, Review, the new british

Businesses across all sectors are beginning to see how successful digital publishing can be when used effectively.

We've seen a rapid increase in the number of companies who aren't traditionally affiliated with publishing seeking to integrate digital publishing into their marketing and engagement strategies. Here, we explore how others have used digital magazines and apps to reach out to clients, and what options are available to small and large businesses alike.

Topics: marketing, modern, online, strategy, technology, app, Blog, business, Comment, content, digital, digital media, digital publishing, editing, future, interactive, ipad, magazine, media, publications, publishing

We often get asked the question "Why should we make our magazine digital?" by membership organisations.

That is just what we aimed to address in our talk at the Memberwise conference yesterday, entitled 'Reinventing your membership magazine for the digital age'.

Topics: 2014, memberwise, online, pdf, technology, android, app, apple, Blog, content, creative, design, digital, digital age, digital publishing, Event, events, interactive, ios, ipad, journal, magazine, media, Membership, page lizard, publications, publishing