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Since Twitter's launch in 2006, an influx of moral panic has been circulating in the media in regards to digital publishing and how it's affecting readers attention spans...

There is a general insistence that, because of social networking sites like Twitter and digital publishing's instantaneous nature, the public are less-inclined to read a lengthy piece of text.

We’re deep into the age of digital publishing. Do the needs of yesterday still stand today?

In 2012, a survey from the Pew Research Centre and The Economist found that 60% of Americans under the age of 40 preferred to read conventional print-like versions of newspapers and lifestyle magazines on their tablets rather than interactive ones.

Virgin Holidays have just launched their first digital publication - 'Unleashed'. Is its sleek design and interactive content enough to make it stand out in the world of Digital Publishing?

Despite having a somewhat predictable image on the front cover, my first impression of the magazine is that I'm definitely going to come away wanting to book a holiday somewhere exotic. Both the cover and Branson's introduction to 'Unleashed' are full of challenges: 'Could you zipline above a jungle canopy?'; 'Have you got what it takes to become a sushi master?' and 'Come on, Dive in!'.

If you Google "digital publishing" right now, you will undoubtedly find hundreds, if not thousands of blogs detailing how print is dead, and how digital publishing has been the main catalyst of its downfall. Sometimes it’s best to take a step back and look at things from a different perspective.

Before every Tom Dick and Harry had tablets and smartphones, books, newspapers, magazines and journals were printed because that was the only option available. Not that anyone minded or even noticed; publishing has always been tied to paper in that way. Now with the digital publishing world in a state of constant flux, publishers have a choice between digital or print. This means that whenever a hard copy book is made, it is now done with a greater consideration of the end product - someone has had a choice, not just defaulted to print.