Crowdsourcing seems to be the latest publishing trend, with two of the biggest giants, Amazon and Penguin launching new schemes to get readers more involved.
The two companies have within days of each other announced new projects that play on the idea of reader interaction in very different ways.
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Renowned artist Jeff Koons take his work into the virtual world as his first digital sculpture “Lady Bug” appears in Garage Magazine.
American artist Jeff Koons is used to surprising and innovating. Perhaps his most prestigious sculpture ‘Balloon Dog‘ sold in 2013 for $58.4 million, making it the most expensive piece of art sold at auction by a living artist. Like most pop-artists his work doesn’t just sit on the walls of the rich-and-famous, it transcends from multi-million sculptures to album covers. His latest work is a first for him, as he ventures from gigantic, gallery-dwelling art to digital.
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Amazon has taken its next big step in dominating the e-book market with its release of 'Kindle Unlimited', which allows subscribers unlimited access to e-books, for $9.99 a month.
Although currently limited to the US, Amazon's new service has the potential to dramatically alter the way books are consumed. The subscription model itself is not a new one; companies like Spotify are well-known for changing the way we listen to and purchase music. More recently, ventures like Readly, a subscription-based magazine service, have taken steps to translate this into the Digital Publishing world.
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The Guardian is expected to report a 25% rise in digital publishing revenues from £55m to almost £70m in the year to the end of March 2014.
Figures released by Deloitte and the Association of Online Publishers (AOP) show that digital advertising revenues for UK publishers were up by 18% in the 12 months up to December 2013 compared to the same period in 2012. This represents "the highest year-on-year growth since the revenues were first tracked in 2008."
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