What's new?

Since Twitter's launch in 2006, an influx of moral panic has been circulating in the media in regards to digital publishing and how it's affecting readers attention spans...

There is a general insistence that, because of social networking sites like Twitter and digital publishing's instantaneous nature, the public are less-inclined to read a lengthy piece of text.

We’re deep into the age of digital publishing. Do the needs of yesterday still stand today?

In 2012, a survey from the Pew Research Centre and The Economist found that 60% of Americans under the age of 40 preferred to read conventional print-like versions of newspapers and lifestyle magazines on their tablets rather than interactive ones.

Amazon has taken its next big step in dominating the e-book market with its release of 'Kindle Unlimited', which allows subscribers unlimited access to e-books, for $9.99 a month.

Although currently limited to the US, Amazon's new service has the potential to dramatically alter the way books are consumed. The subscription model itself is not a new one; companies like Spotify are well-known for changing the way we listen to and purchase music. More recently, ventures like Readly, a subscription-based magazine service,  have taken steps to translate this into the Digital Publishing world.

Virgin Holidays have just launched their first digital publication - 'Unleashed'. Is its sleek design and interactive content enough to make it stand out in the world of Digital Publishing?

Despite having a somewhat predictable image on the front cover, my first impression of the magazine is that I'm definitely going to come away wanting to book a holiday somewhere exotic. Both the cover and Branson's introduction to 'Unleashed' are full of challenges: 'Could you zipline above a jungle canopy?'; 'Have you got what it takes to become a sushi master?' and 'Come on, Dive in!'.

At The London Book Fair this week I had the feeling that the world is entering a digital publishing downturn.