In 2012, a survey from the Pew Research Centre and The Economist found that 60% of Americans under the age of 40 preferred to read conventional print-like versions of newspapers and lifestyle magazines on their tablets rather than interactive ones.
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Although currently limited to the US, Amazon's new service has the potential to dramatically alter the way books are consumed. The subscription model itself is not a new one; companies like Spotify are well-known for changing the way we listen to and purchase music. More recently, ventures like Readly, a subscription-based magazine service, have taken steps to translate this into the Digital Publishing world.
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Fourteen consumer publishers including IPC and Haymarket have put their titles on the site, which offers a two-week free trial. Users can register up to five devices on iOS, Android, Kindle and Windows.
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