Virgin Holidays have just launched their first digital publication - 'Unleashed'. Is its sleek design and interactive content enough to make it stand out in the world of Digital Publishing?
Despite having a somewhat predictable image on the front cover, my first impression of the magazine is that I'm definitely going to come away wanting to book a holiday somewhere exotic. Both the cover and Branson's introduction to 'Unleashed' are full of challenges: 'Could you zipline above a jungle canopy?'; 'Have you got what it takes to become a sushi master?' and 'Come on, Dive in!'.
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Review
If you Google "digital publishing" right now, you will undoubtedly find hundreds, if not thousands of blogs detailing how print is dead, and how digital publishing has been the main catalyst of its downfall. Sometimes it’s best to take a step back and look at things from a different perspective.
Before every Tom Dick and Harry had tablets and smartphones, books, newspapers, magazines and journals were printed because that was the only option available. Not that anyone minded or even noticed; publishing has always been tied to paper in that way. Now with the digital publishing world in a state of constant flux, publishers have a choice between digital or print. This means that whenever a hard copy book is made, it is now done with a greater consideration of the end product - someone has had a choice, not just defaulted to print.
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2014,
online,
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thoughts,
Wessenden Marketing,
3D printed book cover,
Blog,
blog,
Chang-Rae Lee,
Comment,
comment,
creative,
design,
digital publishing,
ebook,
future,
interactive,
Jim Bilton’,
magazine,
media,
new,
On Such a Full Sea,
page lizard,
PPA,
print,
publications,
publishing,
Publishing Futures,
report,
review,
Riverhead
Page Lizard creates digital publishing for ArtBanc.
If you don't know your Pissarro's from your Picasso's, you'd be forgiven for having not heard of ArtBanc. A company that provide art sales and collections management services for the professional art community. They have some real art bigwigs on board, with a formidable collective number of years experience in dealing with pieces and collections.
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android,
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art,
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client,
Client focus,
collections,
collectors,
design,
digital publishing,
editing,
interactive,
ipad,
journal,
magazine,
page lizard,
Showcase - apps
Be it print or digital publishing, you're still only as good as your last story...
When I was a daily newspaper reporter, nothing was truer than the cliché ‘you are only as good as your last story’. In the newsroom of The Daily Mail, every reporter’s stock rose and fell on a daily basis depending on whom they had scooped, or been scooped by
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Emedia Vitals,
good,
industry,
interactive,
Lucia Moses,
media,
newspaper,
only,
publications,
publishing,
reporter,
Rob O’Regan,
story
At The London Book Fair this week I had the feeling that the world is entering a digital publishing downturn.
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