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Review: The New British magazine

Posted by Esther Kezia Harding on Nov 10, 2014 5:20:29 PM

The New British is a hard-hitting documentary magazine which 'celebrates culture in all of its modern aspects'. Here, we take a look at how Issue Zero has fared in its first steps into the digital world.

Initially released as a limited edition print magazine over two years ago, it has since gathered a devoted following to its digital-only native app edition, and is soon to release a second issue titled Legacy.

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Topics: 2014, technology, app, apple, Blog, creative, culture, design, digital, digital media, digital publishing, editing, gritty, interactive, ios, ipad, issues, magazine, publications, review, Review, the new british

Adobe highlights potential for excellence in digital advertising

Posted by Esther Kezia Harding on Oct 19, 2014 10:12:09 AM

Many magazine publishers we speak to are resigned to the fact that advertisers are very reluctant to 'buy into' advertising in digital publications.

If you read digital publications (whether that be online or on a mobile device), think back to the last advert you saw. I would hazard a guess that it was static, unexciting and failed to engage your interest.

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Topics: News, technology, ad spend, advert, advertising, app, Blog, car, creative, digital advert, digital advertising, digital publishing, interactive, ipad, magazine, mobile ad, publishing

How can digital publishing work for your business?

Posted by Esther Kezia Harding on Oct 15, 2014 5:35:57 PM

Businesses across all sectors are beginning to see how successful digital publishing can be when used effectively.

We've seen a rapid increase in the number of companies who aren't traditionally affiliated with publishing seeking to integrate digital publishing into their marketing and engagement strategies. Here, we explore how others have used digital magazines and apps to reach out to clients, and what options are available to small and large businesses alike.

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Topics: marketing, modern, online, strategy, technology, app, Blog, business, Comment, content, digital, digital media, digital publishing, editing, future, interactive, ipad, magazine, media, publications, publishing

Reinventing your membership magazine for the digital age

Posted by Esther Kezia Harding on Oct 9, 2014 2:31:08 PM

We often get asked the question "Why should we make our magazine digital?" by membership organisations.

That is just what we aimed to address in our talk at the Memberwise conference yesterday, entitled 'Reinventing your membership magazine for the digital age'.

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Topics: 2014, memberwise, online, pdf, technology, android, app, apple, Blog, content, creative, design, digital, digital age, digital publishing, Event, events, interactive, ios, ipad, journal, magazine, media, Membership, page lizard, publications, publishing

Review: Tesco Wine Magazine

Posted by Esther Kezia Harding on Sep 30, 2014 3:07:15 PM

As the UK's most widely circulating wine publication, it was only a matter of time before Tesco Wine Magazine harnessed the power of digital publishing to reach more potential wine-lovers.

The wine magazine now joins Technology and Entertainment and the Food and Family Living digital versions of the supermarket's popular editions.

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Topics: 2014, modern, online, technology, Tesco, user interface, wine, android, app, apple, Blog, creative, design, digital, digital media, digital publishing, editing, Innovation, interactive, ipad, issues, magazine, media, phone, publications, publishing, Review

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