1. Relying on organic posts

It's 2014 people, wake up! Things have changed and Facebook is making it harder for us to reach our fans organically. People keep telling me that pages are only reaching about 2-3% of their audience, which I don't understand. Yes, it is much harder to reach people now than it was this time last year, but if you are producing great content consistently, you will still reach people!

Think back to 1994 (if you were born) and it might be a little hazy. It was after all 20 years ago. Things have changed a lot since then and we're not surprised. Technology has become more than we could have ever imagined. Apple has exceeded itself and Microsoft, well, it's still there somehow. Our TV's are less that an inch thick and we play angry birds on our phones. There are a whole ton of things you could have said to little old me back then that I wouldn't have been able to make sense of. Here are the top 10 phrases that 20 years ago, no one would have understood:

The dreaded social media backlash! What do you do if your customers turn from brand ambassadors into brand destroyers?

Here at Page Lizard, we haven't experienced negative Facebook comments (praise the Lizard!) but we have seen it happening all over the web.