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Why we should be hurrying the demise of the replica edition

Posted by Esther Kezia Harding on Mar 23, 2015 11:11:31 AM

Print magazines may be struggling, but producing second-rate digital offerings is not the answer. Here, we make the case for hurrying the demise of the replica edition.

Articles seem to be appearing at an alarming rate trumpeting the reasons why PDF replica editions are a good choice for publishers. Without pointing fingers, the most recent have forecast a long and happy life for replicas. Some of the most common reasons cited are easy conversion, lower costs and time effectiveness, but don't let that lull you into a false sense of security about the future of digital offerings.

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Topics: HTML, pdf, android, app, Blog, Comment, content, design, digital, digital publishing, editing, magazine, publications, publishing, replica edition

8 Unmissable Digital Publishing Events this Winter

Posted by Esther Kezia Harding on Nov 28, 2014 12:00:52 AM

As the nights draw in, most of us would rather be at home snuggled up with a glass of mulled wine and the latest episode of The Apprentice. What could tempt you out of those comfy Fair Isle jumpers more than a good Digital Publishing event? Here are our pick of the top 8 unmissable events this winter.

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Topics: 2014, London, november, technology, winter, 2015, Blog, book, christmas, conference, digital, digital age, digital publishing, drinks, e-book, Event, event, events, expo, forum, magazine, New York, page lizard, PPA, publishing, San Francisco, spring

10 reasons Android can no longer be ignored

Posted by Esther Kezia Harding on Nov 25, 2014 10:25:36 AM

Many of the brightest and best publishers have beautiful digital editions of their magazines, but with one fatal flaw: they are exclusive to iPads.

We see this mistake being made time and time again, both with long-established editions, and fresher publications. Excuses from editorial teams are wide-ranging, but all follow a similar theme: that cross-platform publishing is too difficult and simply isn't in demand.

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Topics: technology, windows, android, app, apple, Blog, Comment, compatible, content, digital, digital publishing, future, futureproof, ios, magazine, page lizard, phone, publications, publishing

Review: The New British magazine

Posted by Esther Kezia Harding on Nov 10, 2014 5:20:29 PM

The New British is a hard-hitting documentary magazine which 'celebrates culture in all of its modern aspects'. Here, we take a look at how Issue Zero has fared in its first steps into the digital world.

Initially released as a limited edition print magazine over two years ago, it has since gathered a devoted following to its digital-only native app edition, and is soon to release a second issue titled Legacy.

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Topics: 2014, technology, app, apple, Blog, creative, culture, design, digital, digital media, digital publishing, editing, gritty, interactive, ios, ipad, issues, magazine, publications, review, Review, the new british

How can digital publishing work for your business?

Posted by Esther Kezia Harding on Oct 15, 2014 5:35:57 PM

Businesses across all sectors are beginning to see how successful digital publishing can be when used effectively.

We've seen a rapid increase in the number of companies who aren't traditionally affiliated with publishing seeking to integrate digital publishing into their marketing and engagement strategies. Here, we explore how others have used digital magazines and apps to reach out to clients, and what options are available to small and large businesses alike.

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Topics: marketing, modern, online, strategy, technology, app, Blog, business, Comment, content, digital, digital media, digital publishing, editing, future, interactive, ipad, magazine, media, publications, publishing

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