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Print magazines may be struggling, but producing second-rate digital offerings is not the answer. Here, we make the case for hurrying the demise of the replica edition.

Articles seem to be appearing at an alarming rate trumpeting the reasons why PDF replica editions are a good choice for publishers. Without pointing fingers, the most recent have forecast a long and happy life for replicas. Some of the most common reasons cited are easy conversion, lower costs and time effectiveness, but don't let that lull you into a false sense of security about the future of digital offerings.

Call it obvious, but if social media and digital publishing had a baby, it would be called social publishing. So why is it important to integrate Facebook, Twitter, Google+ and all the rest with with your digital edition?

It would be very easy for me to throw around (as many do) buzzwords such interactivity, engagement and visibility. Simply increase all those, and you will have yourself a perfect social publishing solution.

How video content is revolutionising the world of digital marketing

Online video reigns supreme as the internet’s leading source of entertainment and a vital resource for content marketing and interactive publishing.

The Long + Short is a digital-first publication by Nesta, the UK's innovation foundation. Its content is clever and engaging, but does it do enough to make up for a frustrating reading experience?

The app has been designed so that the HTML is edited once, and pushed out to multiple platforms. This is neat as a cost-effective way of publishing for maximum audience reach; The Long + Short can be accessed from a desktop, through the Apple and Android stores, and through a mobile-responsive web browser for those on devices without a supporting app. The content can also be read in any orientation, and it all reflows nicely when the device is rotated. To top it off, the app is lightweight, and the issues can be viewed almost instantly without a long wait for content to download.

Project HoloLens is the latest piece of tech to cause a stir. Only ever dreamt of in sci-fi books and films, Holographic environments are a step closer to being part of daily life rather than a mere concept.

With such a huge advancement in the way we could consume media, what would the world of publishing look like through HoloLens?