Many magazine publishers we speak to are resigned to the fact that advertisers are very reluctant to 'buy into' advertising in digital publications.
If you read digital publications (whether that be online or on a mobile device), think back to the last advert you saw. I would hazard a guess that it was static, unexciting and failed to engage your interest.
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ipad,
magazine,
mobile ad,
publishing
We often get asked the question "Why should we make our magazine digital?" by membership organisations.
That is just what we aimed to address in our talk at the Memberwise conference yesterday, entitled 'Reinventing your membership magazine for the digital age'.
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digital,
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Event,
events,
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journal,
magazine,
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Membership,
page lizard,
publications,
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As the UK's most widely circulating wine publication, it was only a matter of time before Tesco Wine Magazine harnessed the power of digital publishing to reach more potential wine-lovers.
The wine magazine now joins Technology and Entertainment and the Food and Family Living digital versions of the supermarket's popular editions.
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Topics:
2014,
modern,
online,
technology,
Tesco,
user interface,
wine,
android,
app,
apple,
Blog,
creative,
design,
digital,
digital media,
digital publishing,
editing,
Innovation,
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ipad,
issues,
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media,
phone,
publications,
publishing,
Review
There's nothing like a good infographic to show off statistics about how great Digital Publishing is. Here are our pick of the top infographics across the Digital Publishing industry.
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kindle,
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online,
pdf,
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trends,
android,
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Blog,
consumer,
content,
creative,
design,
digital,
digital age,
digital publishing,
ebook,
editing,
future,
General,
infographic,
Innovation,
interactive,
ipad,
magazine,
media,
publications,
publishing
On Monday September 1st, we were lucky enough to win a pair of tickets to an exclusive private viewing of the Digital Revolution exhibition at the Barbican (courtesy of Time Out).
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Topics:
2014,
modern,
technology,
android,
app,
apple,
Blog,
creative,
design,
digital,
digital age,
Event,
events,
future,
Innovation,
interactive,
ios,
ipad,
media,
new,
page lizard,
review,
revolution