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Google vice-president Vint Cerf has made it abundantly clear this week that our digital media is not safe.

In a world where everything has become available in a digital format, it is easy to forget what those simple yet nostalgic print days were all about. We no longer file invoices in physical space, we simply drag and drop them from our desktop to a little folder where they can live happily ever after. They'll always be recoverable and will always be there when we need them, right?

Project HoloLens is the latest piece of tech to cause a stir. Only ever dreamt of in sci-fi books and films, Holographic environments are a step closer to being part of daily life rather than a mere concept.

With such a huge advancement in the way we could consume media, what would the world of publishing look like through HoloLens?

It seems that Whatsapp have no idea Whatsup!

Since being taken over by Facebook we haven't seen much change in our user experience on Whatsapp but today marked a big old step backwards for the instant messaging giants. Drum roll please... We can all finally use Whatsapp on desktop!!! Did you feel nothing when you read that? Yeah, I thought as much.

In recent years, with the advent of streaming services such as Spotify and Netflix, it seemed that the way we received content had changed irrevocably and yet book publishing appeared to be bound to many of the same processes it has followed since the first days of print publishing.

When you are constantly feeling the pressure to spend on social media but can't see the benefit it can be a real pain. So why not pick yourself up and try to monitor what you are doing online in a more efficient manner? With a few simple tweaks you will know if it's money well spent or well money burned...

1. Set yourself achievable goals

Make sure each campaign you put together has it's own goals. For example, if you wish to get bums on seats at your restaurant then gear your campaign strictly towards this by adding a booking link and code to all posts in that campaign. Then record how much you have spent and how many covers you got as a result.