A critical part of content delivery is knowing your audience. Quartz suggests some ways that this can be done.

No matter what niche your audience fits, mobile is sure to be a dominant medium for engagement. Mobile web growth has affected publishers’ audiences’ in a dramatic way, operating as the biggest indicator of overall magazine audience growth, according to a report last year which highlighted a total magazine audience increase of 6.7%. Some brands that gained the most audience across a year period were the likes of Forbes and People.

Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend

If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless design means that you can invest as much (or little) time as you have, and still get results. The simple setup includes:

Readers have become “numb” to large volumes of content. Sharing content has become the trend in publishing to keep readers happy - and their own pockets satisfied.

“Scaled back: Why publishers are rethinking their pursuit of huge numbers”, a recent Digiday article discusses the numbers game that publishers are playing. By reducing the number of published stories, the theory 'quality over quantity' becomes a ruling principle, and impact on the readers reaching the ‘desired reaction’.

The NY Times published its report this week, "Journalism that stands apart", that shows the digital journey of the publisher so far, and its plans for the future to stay on top in the industry.

The report, that was released this week, has provoked a wave of reflection on Journalism as it is today. The year-long project was created by seven journalists, who have stated how  "the way we work must change" to produce "journalism that stands apart." 

Axios is a newly-founded media company that offers alternative solutions for digital content. The company that will launch next week was founded by the co-founder of Politico, Jim VandeHei, and his colleague Rob Schwartz.