1. Relying on organic posts

It's 2014 people, wake up! Things have changed and Facebook is making it harder for us to reach our fans organically. People keep telling me that pages are only reaching about 2-3% of their audience, which I don't understand. Yes, it is much harder to reach people now than it was this time last year, but if you are producing great content consistently, you will still reach people!

Many of the brightest and best publishers have beautiful digital editions of their magazines, but with one fatal flaw: they are exclusive to iPads.

We see this mistake being made time and time again, both with long-established editions, and fresher publications. Excuses from editorial teams are wide-ranging, but all follow a similar theme: that cross-platform publishing is too difficult and simply isn't in demand.

Last night, Page Lizard were proud to support the annual PPA Digital Awards, celebrating the projects and companies at the forefront of digital publishing creativity and innovation.

At a tech talk on digital editions at the UK Publishers Association (PPA) in London last week one of the panelists was typically direct. ‘We think replica editions are a crime against humanity,” said Jon Marks, co-founder of HTML app builders Pugpig.

As their business is predicated on turning magazines into HTML apps, and they have no place for replicas in that process, he is not unbiased. But agreeing with him were two replica companies: Zinio and Pixelmags.

Digital publishing technologies are setting trends and evolving constantly, with one of the most adapted being E Ink.

Whilst we know there is nothing better than a colourful digital publication, E ink is a great method for reading monochrome novels. Built specifically for publishing, E ink is taking over the world - we can even wear electronic ink devices on our bodies!