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When you are constantly feeling the pressure to spend on social media but can't see the benefit it can be a real pain. So why not pick yourself up and try to monitor what you are doing online in a more efficient manner? With a few simple tweaks you will know if it's money well spent or well money burned...

1. Set yourself achievable goals

Make sure each campaign you put together has it's own goals. For example, if you wish to get bums on seats at your restaurant then gear your campaign strictly towards this by adding a booking link and code to all posts in that campaign. Then record how much you have spent and how many covers you got as a result.

2014 was a pivotal year for technology, bringing the rise of the 'phablet', an increase in demand for wearable technology and dramatic changes in the way readers consume digital content. So what does this mean for the publishing industry in 2015? Here at Page Lizard, we've whipped out our crystal ball and have rounded up our Digital Publishing predictions for the next year.

With pressure mounting from online distributors, Barnes & Noble, the biggest US retail bookstore have announced Nook Press Print - an on demand book printing service.

It's a tough gig to compete with internet giants like Amazon in the world of publishing. Barnes & Noble have been pulling out all the stops in recent years to stay in the competition. In 2009 they announced the 'NOOK' - an Android powered e-Reader that meant the chain could compete with Amazon's Kindle device and the Kobo.

"Mobile is now the new shop window and there isn't any disputing that." - Head of Brand Development for EMEA

The above statement is something I already knew. Did you? At Page Lizard we are constantly trying to tell people how important mobile is for your business. It's no lie your website, google ads, digital publications and everything in-between need to be optimised for mobile. Digital publishers especially seem to forget that there are more than one type of mobile device and nearly 60% of their readers will be on Android. We only expect to see this figure soar.

Despite being taught not to judge a book by its cover; when the metaphors are out the window, we all judge books by their covers. Book shops are full of novels and biographies with thousands of typography variants, surface textures and colours just asking us to pull them from the shelf and look inside.

Covers don't hold as much power over readers in the digital world (yet), they are barely seen at all and when they are they're not big enough to grab your attention and pull you in, we often turn to peer reviews and rating systems to act as our new cover. The failure to transition well to digital is not a flaw in covers as a concept, instead it's our own reluctance to re-write the rule book when new technologies arise that can be blamed for the down-grading of the cover.