What's new?

Thanks to Facebook, we now know what the 100 most influential books of our generation are. Facebook collected the data by asking users to comment with 10 books that have 'stayed with them in some way'. That's my reading list for the next year sorted...

We can all agree that the Ice Bucket Challenge has been an online sensation! I don't believe there will be one single marketer out there who hasn't had immediate marketing envy for whoever came up with the idea. That being said, it's not like something similar hasn't been done before. Who remembers the #nomakeupselfie? Or the #iwokeuplikethis selfie? Is it going to get to the point where people stop participating in these viral campaigns? Will the campaigns that are worthy of our time still surface?

Page Lizard ventured to pastures new again last week. We brought our snazzy notebooks, dazzling business cards and stretchy lizards to the people of The Managing Member Networks Conference in London. As usual we were in attendance just to lend a helping hand to those who are thinking about going digital with their membership publications.

Each year Memcom hosts a conference that welcomes around 200 delegates from membership organisations across the UK. This is then followed by a sit down lunch and awards ceremony.

Despite Page Lizard not being a membership organisation ourselves, we still like to lend a helping claw to those who need it. Our aim at Memcom 2014 was to reach out to membership organisations who are delving into their bright digital publishing future head first but aren't actually sure how to engage, grow and retain their audiences.