This morning as I browsed the daily tech and publishing news, I spotted an Apple Watch post.

I ventured onto the devices website to explore it's designs and functions, immediately adoring the concept and after a few minutes of browsing I have to admit, they had me sold.

Call it obvious, but if social media and digital publishing had a baby, it would be called social publishing. So why is it important to integrate Facebook, Twitter, Google+ and all the rest with with your digital edition?

It would be very easy for me to throw around (as many do) buzzwords such interactivity, engagement and visibility. Simply increase all those, and you will have yourself a perfect social publishing solution.

Last night, Page Lizard were proud to support the annual PPA New Talent Awards, celebrating the incredible up and coming individuals at the forefront of digital publishing creativity and innovation.

We’d like to offer our congratulations to all the winners and highly commended entries – for a full list, click here to go to the PPA website.

Just when we thought our week couldn't get any better we've discovered that Twitter are experimenting with analytics for individual tweets.

What's it about?

This years Publishing and Media Expo will be hosted at Olympia National in London between 25-26 February . It promises to deliver a brilliant education programme that focuses on challenges faced by the publishing industry right now and in the future.