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According to the Postnord (European 2017 E-commerce report) 90% of the UK population between the ages of 15 - 79 shop online, thats nearly 46 million people.

It’s no secret that in recent years there has been a significant decline in people consuming printed media. However, it’s not just print that has seen a decline. In the past 4 years mobile has overtaken desktop as primary method of consuming online content.

As a membership organisation it's easy to be lulled into thinking you’re already doing many of the right things because traffic to your website is high. The problem tends not to be the volume of website traffic, but a lack of member engagement when you review overall communication efforts.

"Smartphones have redefined how people live an interact with each other. It is now enterprises time to use mobile to transform the way work gets done," a report published by Deloitte says.

The enterprise app is a massive missing opportunity to transform the way people work, upload and access information.  "2017 is in some regards reminiscent of 
the early days of the Internet era, when enterprises started shifting to browser solutions that transformed how employees work.

Workshop with the RSC followed by drinks and networking

It is difficult to over-state the value of the lessons that can be learned by any membership organisation with good content from the Royal Society of Chemistry's journey with Chemistry World.