Ad blocking has been a hot topic in the publishing industry following the launch of some popular online blocking tools on mobiles, and Apple's decision to allow blockers on Safari.
A recent study by Reuters has found that 2 in 5 people currently use ad-blocking tools, and this is set to rise as more people become wise to the personal benefits.
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Topics:
Ad blocking,
Blog,
Comment,
General
What is the future for publishers when social media platforms deliver your content and Facebook knows your audience better than you?
More than 70 publishers and editors joined Page Lizard's 2025: Visions for the Future of Publishing event last night to face some of the challenges the next ten years brings. The threats identified ranged from the accelerating speed of change, to ad blockers, the rise of Facebook as a publisher and the challenge of converting the millennial generation to be paying consumers.
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Topics:
Blog,
Event,
events
Installer has re-launched its magazine app with Page Lizard, bringing it up to date with fully-responsive HTML articles, personalisation and other features.
For 20 years, Installer has been the must-read magazine for plumbing, heating and renewables professionals, and prides itself on providing the latest news, product and training information to the industry.
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Topics:
Blog,
Client focus,
Showcase,
Showcase - apps
2015 brought sweeping changes across the industry. The technology giants started elbowing each other for a slice of the publishing pie, ad-blocking went mainstream and a handful of large magazine titles shockingly kicked the bucket.
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Topics:
magazines,
pdf,
Apple News,
Blog,
Comment,
digital publishing,
facebook,
Instant Articles,
predictions,
publishing
Nearly a year ago, we set out our predictions for the Digital Publishing industry for 2015 in an article that has consistently taken the top spot in our most popular posts.
Some were safe bets, others were a little more off-the-wall, but as the year draws to a close it is indisputable that the industry has seen dramatic changes.
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Topics:
Blog,
Comment,
General