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Daisy Ware-Jarrett

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Making the move to wearable tech

Posted by Daisy Ware-Jarrett on Mar 31, 2015 10:00:00 AM

In the last year or so wearable tech has become a hot topic for most forms of digital media.

As a digital publishing company we've often wondered how these electronic accessories will change the face of publishing.

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Topics: guardian moments, Technology, wearable technology. apple watch, Blog, digital publishing

Marketing with motion

Posted by Daisy Ware-Jarrett on Mar 5, 2015 2:52:12 PM

How video content is revolutionising the world of digital marketing

Online video reigns supreme as the internet’s leading source of entertainment and a vital resource for content marketing and interactive publishing.

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Topics: video content, video marketing statistics, Blog, Comment, digital marketing, digital publishing, media engagement., mobile publishing

Will holographic technology change the face of publishing?

Posted by Daisy Ware-Jarrett on Feb 10, 2015 1:04:31 PM

Project HoloLens is the latest piece of tech to cause a stir. Only ever dreamt of in sci-fi books and films, Holographic environments are a step closer to being part of daily life rather than a mere concept.

With such a huge advancement in the way we could consume media, what would the world of publishing look like through HoloLens?

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Topics: Technology, technology, Blog, digital publishing, holographic publishing, HoloLens

NOOK vs CreateSpace - Print on demand for indie publishers

Posted by Daisy Ware-Jarrett on Dec 21, 2014 10:00:42 AM

With pressure mounting from online distributors, Barnes & Noble, the biggest US retail bookstore have announced Nook Press Print - an on demand book printing service.

It's a tough gig to compete with internet giants like Amazon in the world of publishing. Barnes & Noble have been pulling out all the stops in recent years to stay in the competition. In 2009 they announced the 'NOOK' - an Android powered e-Reader that meant the chain could compete with Amazon's Kindle device and the Kobo.

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Topics: News, NOOK, print on demand, amazon kindle, barnes and noble, Blog, createspace, digital publishing news

Re-imagining the book cover for digital publishing

Posted by Daisy Ware-Jarrett on Dec 14, 2014 10:00:18 AM

Despite being taught not to judge a book by its cover; when the metaphors are out the window, we all judge books by their covers. Book shops are full of novels and biographies with thousands of typography variants, surface textures and colours just asking us to pull them from the shelf and look inside.

Covers don't hold as much power over readers in the digital world (yet), they are barely seen at all and when they are they're not big enough to grab your attention and pull you in, we often turn to peer reviews and rating systems to act as our new cover. The failure to transition well to digital is not a flaw in covers as a concept, instead it's our own reluctance to re-write the rule book when new technologies arise that can be blamed for the down-grading of the cover.

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Topics: Technology, Blog, digital book cover, digital publishing, page lizard, pelican books, re-imagining book, responsive publishing

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