Readers have become “numb” to large volumes of content. Sharing content has become the trend in publishing to keep readers happy - and their own pockets satisfied.

“Scaled back: Why publishers are rethinking their pursuit of huge numbers”, a recent Digiday article discusses the numbers game that publishers are playing. By reducing the number of published stories, the theory 'quality over quantity' becomes a ruling principle, and impact on the readers reaching the ‘desired reaction’.

The NY Times published its report this week, "Journalism that stands apart", that shows the digital journey of the publisher so far, and its plans for the future to stay on top in the industry.

The report, that was released this week, has provoked a wave of reflection on Journalism as it is today. The year-long project was created by seven journalists, who have stated how  "the way we work must change" to produce "journalism that stands apart." 

The iPhone turned 10 last week and Steve Jobs announced the new mobile phone to an uncertain audience, as many believed the gadget would flop. Since then apple have released nine revolutionary smartphones that have changed the world.

Even professionals read on mobile: two case studies

Last week I gave a talk to the Professional Publishers Association (PPA) conference in London about how to create and edit digital magazines for mobile readers.

By focussing on audience behaviour the Swedish daily Aftonbladet has put mobile at the core of the newsroom.

Last month I went to a fascinating conference at News UK’s stunning new headquarters titled ‘news on the move’.