What's new?

Who are the millennials? How are they going to define the future of the industry? And just how can we get them to part with their hard-earned money?

We in the Page Lizard office have seen an almost constant stream of articles pondering the mysterious millennial. They are defined, categorised and pigeon-holed by publishers who regard them as something unfathomable and strange; a market to be 'cracked', a group separated by 'them' and 'us' terminology.

There is a great deal of puzzlement in The Times newsroom about the proposed switch to ‘edition-based’ publishing across its digital media.

We are told that the decision came after consultants looked at the website’s traffic patterns.

2014 was a pivotal year for technology, bringing the rise of the 'phablet', an increase in demand for wearable technology and dramatic changes in the way readers consume digital content. So what does this mean for the publishing industry in 2015? Here at Page Lizard, we've whipped out our crystal ball and have rounded up our Digital Publishing predictions for the next year.

Businesses across all sectors are beginning to see how successful digital publishing can be when used effectively.

We've seen a rapid increase in the number of companies who aren't traditionally affiliated with publishing seeking to integrate digital publishing into their marketing and engagement strategies. Here, we explore how others have used digital magazines and apps to reach out to clients, and what options are available to small and large businesses alike.

We often get asked the question "Why should we make our magazine digital?" by membership organisations.

That is just what we aimed to address in our talk at the Memberwise conference yesterday, entitled 'Reinventing your membership magazine for the digital age'.