"Mobile is now the new shop window and there isn't any disputing that." - Head of Brand Development for EMEA

The above statement is something I already knew. Did you? At Page Lizard we are constantly trying to tell people how important mobile is for your business. It's no lie your website, google ads, digital publications and everything in-between need to be optimised for mobile. Digital publishers especially seem to forget that there are more than one type of mobile device and nearly 60% of their readers will be on Android. We only expect to see this figure soar.

Sales, marketing or spam?

We live in an age of cold calling, email filters and private numbers. No social network or mobile phone is safe!

Page Lizard attended the PPA's Independent Publisher conference and awards last Friday. This event celebrated the achievements of independent publishers, and we were proud to be supporters of the vital contributions these publishers make.

This year's event was completely sold out. We managed to bag ourselves some great seats (right at the back) for the awards, and watched as the winners rolled up and over the stage all afternoon long. There were some great snaps taken throughout the day which you can see in the gallery below, or on the PPA's live photo stream.

1. Relying on organic posts

It's 2014 people, wake up! Things have changed and Facebook is making it harder for us to reach our fans organically. People keep telling me that pages are only reaching about 2-3% of their audience, which I don't understand. Yes, it is much harder to reach people now than it was this time last year, but if you are producing great content consistently, you will still reach people!

Think back to 1994 (if you were born) and it might be a little hazy. It was after all 20 years ago. Things have changed a lot since then and we're not surprised. Technology has become more than we could have ever imagined. Apple has exceeded itself and Microsoft, well, it's still there somehow. Our TV's are less that an inch thick and we play angry birds on our phones. There are a whole ton of things you could have said to little old me back then that I wouldn't have been able to make sense of. Here are the top 10 phrases that 20 years ago, no one would have understood: