---
title: Page Lizard Blog | Kara Godfrey (4)
description: (4)
---

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# What's new?

## Kara Godfrey

### Recent Posts

## [Mobile: The new shop window?](https://emails.reptile.app/mobile-new-shop-window)

 Posted by [Kara Godfrey](https://emails.reptile.app/author/kara-godfrey) on Dec 15, 2014 2:04:18 PM

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[![](https://emails.reptile.app/hubfs/Imported_Blog_Media/wired-money-2014-Tracy-Yaverbaun-Instagram.jpg)](https://emails.reptile.app/mobile-new-shop-window)

## "Mobile is now the new shop window and there isn't any disputing that." - Head of Brand Development for EMEA

The above statement is something I already knew. Did you? At Page Lizard we are constantly trying to tell people how important mobile is for your business. It's no lie your website, google ads, digital publications and everything in-between need to be optimised for mobile. Digital publishers especially seem to forget that there are more than one type of mobile device and [nearly 60% of their readers will be on Android](http://www.pagelizard.com/10-reasons-android-cant-be-ignored/). We only expect to see this figure soar.

[Read More](https://emails.reptile.app/mobile-new-shop-window)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/mobile-new-shop-window#comments-listing)

 Topics: [Technology](https://emails.reptile.app/tag/technology), [Blog](https://emails.reptile.app/tag/blog), [digital marketing](https://emails.reptile.app/tag/digital-marketing), [digital publishing](https://emails.reptile.app/tag/digital-publishing), [EMEA](https://emails.reptile.app/tag/emea), [mobile marketing](https://emails.reptile.app/tag/mobile-marketing), [Tracy Yaverbaun](https://emails.reptile.app/tag/tracy-yaverbaun)

## [Social Media: How to sell without selling](https://emails.reptile.app/social-media-sell-without-selling)

 Posted by [Kara Godfrey](https://emails.reptile.app/author/kara-godfrey) on Dec 12, 2014 10:00:30 AM

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[![](https://emails.reptile.app/hubfs/Imported_Blog_Media/HELLO-300x267.jpg)](https://emails.reptile.app/social-media-sell-without-selling)

# **Sales, marketing or spam?**

We live in an age of cold calling, email filters and private numbers. No social network or mobile phone is safe!

[Read More](https://emails.reptile.app/social-media-sell-without-selling)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/social-media-sell-without-selling#comments-listing)

 Topics: [sales](https://emails.reptile.app/tag/sales), [social media](https://emails.reptile.app/tag/social-media), [Social Media](https://emails.reptile.app/tag/social-media-2), [social media marketing](https://emails.reptile.app/tag/social-media-marketing), [social media predictions](https://emails.reptile.app/tag/social-media-predictions), [social media sales](https://emails.reptile.app/tag/social-media-sales), [best social media](https://emails.reptile.app/tag/best-social-media), [best social media blogs](https://emails.reptile.app/tag/best-social-media-blogs), [Blog](https://emails.reptile.app/tag/blog), [social media tips](https://emails.reptile.app/tag/social-media-tips)

## [Independent Publisher Conference & Awards 2014](https://emails.reptile.app/independent-publisher-conference-awards-2014)

 Posted by [Kara Godfrey](https://emails.reptile.app/author/kara-godfrey) on Dec 8, 2014 3:32:23 PM

- [Tweet](https://twitter.com/share)

## Page Lizard attended the PPA's Independent Publisher conference and awards last Friday. This event celebrated the achievements of independent publishers, and we were proud to be supporters of the vital contributions these publishers make.

This year's event was completely sold out. We managed to bag ourselves some great seats (right at the back) for the awards, and watched as the winners rolled up and over the stage all afternoon long. There were some great snaps taken throughout the day which you can see in the gallery below, or on the [PPA's live photo stream](https://www.flickr.com/photos/53987596@N05/).

[Read More](https://emails.reptile.app/independent-publisher-conference-awards-2014)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/independent-publisher-conference-awards-2014#comments-listing)

 Topics: [publishers](https://emails.reptile.app/tag/publishers), [Blog](https://emails.reptile.app/tag/blog), [Event](https://emails.reptile.app/tag/event), [event](https://emails.reptile.app/tag/event-2), [independent publishers](https://emails.reptile.app/tag/independent-publishers), [PPA](https://emails.reptile.app/tag/ppa), [publishing event](https://emails.reptile.app/tag/publishing-event)

## [Facebook: 3 things that you need to stop doing](https://emails.reptile.app/facebook-3-things-that-you-need-to-stop-doing)

 Posted by [Kara Godfrey](https://emails.reptile.app/author/kara-godfrey) on Nov 25, 2014 11:14:41 AM

- [Tweet](https://twitter.com/share)

## **1. Relying on organic posts**

It's 2014 people, wake up! Things have changed and Facebook is making it harder for us to reach our fans organically. People keep telling me that pages are only reaching about 2-3% of their audience, which I don't understand. Yes, it is much harder to reach people now than it was this time last year, but if you are producing great content consistently, you will still reach people!

[Read More](https://emails.reptile.app/facebook-3-things-that-you-need-to-stop-doing)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/facebook-3-things-that-you-need-to-stop-doing#comments-listing)

 Topics: [social media](https://emails.reptile.app/tag/social-media), [Social Media](https://emails.reptile.app/tag/social-media-2), [social media blog](https://emails.reptile.app/tag/social-media-blog), [social media marketing](https://emails.reptile.app/tag/social-media-marketing), [the future of social media](https://emails.reptile.app/tag/the-future-of-social-media), [Blog](https://emails.reptile.app/tag/blog), [digital marketing](https://emails.reptile.app/tag/digital-marketing), [facebook](https://emails.reptile.app/tag/facebook), [online marketing](https://emails.reptile.app/tag/online-marketing)

## [20 Years Ago Today: 10 Phrases That No One Would Have Understood](https://emails.reptile.app/20-years-ago-today-10-phrases-one-understood)

 Posted by [Kara Godfrey](https://emails.reptile.app/author/kara-godfrey) on Oct 29, 2014 4:46:51 PM

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[![](https://emails.reptile.app/hubfs/Imported_Blog_Media/leooscar2.jpg)](https://emails.reptile.app/20-years-ago-today-10-phrases-one-understood)

Think back to 1994 (if you were born) and it might be a little hazy. It was after all 20 years ago. Things have changed a lot since then and we're not surprised. Technology has become more than we could have ever imagined. Apple has exceeded itself and Microsoft, well, it's still there somehow. Our TV's are less that an inch thick and we play angry birds on our phones. There are a whole ton of things you could have said to little old me back then that I wouldn't have been able to make sense of. Here are the top 10 phrases that 20 years ago, no one would have understood:

[Read More](https://emails.reptile.app/20-years-ago-today-10-phrases-one-understood)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/20-years-ago-today-10-phrases-one-understood#comments-listing)

 Topics: [social media](https://emails.reptile.app/tag/social-media), [Social Media](https://emails.reptile.app/tag/social-media-2), [social networking](https://emails.reptile.app/tag/social-networking), [20 years ago](https://emails.reptile.app/tag/20-years-ago), [Blog](https://emails.reptile.app/tag/blog), [facebook](https://emails.reptile.app/tag/facebook)

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